One of the most effective and widely used ways of increasing online presence for your brand is guest blogging. It’s an affordable way of gaining access to new prospects, improve traffic to your site, and enhance your brand authority.
While most guest bloggers can send excellent email pitches, create great content, and get published on great sites, there is one thing they might not know how to measure the effectiveness of their guest posting efforts accurately.
Most online marketers focus on estimating potential search ranking as the only measure of the efficiency of their campaigns.
But that isn’t the right thing to do.
Here is what you should do.
1. Does the guest post offer any value for the audience?
If your guest post doesn’t add value to the blog users, then, you just wasted your time and the reader’s time as well. Therefore, find out if you have created top-quality content that readers find interesting and need more of.
Your content must have the following elements.
- Offers ideas to take away. Focus on offering worthwhile insights rather than rehashing what other writers have written about a thousand times.
- Provide the right solutions to problems. There are enough pieces of poor content online and don’t be the next person to include an extra piece of crappy content. Your guest post should offer a real, effective solution to a problem.
- Helps the users to make the right choice. Your content should help your audience to understand the similarities and differences between various issues and products. That way, they can end up making the right choices.
To find out the value your guest posting is adding to your audience, ask yourself, “Has my content improved the lives of the site visitors?”
If your answer is “yes,” you can congratulate yourself.
2. Seek help from the site owner
Bloggers accept guest posts because they may not have the time to create the content or need a different perspective on their websites. Therefore, your content must add at least the same value as a post created by the site owner.
So, how will you know how your post is performing?
- Check feedback from readers: positive comments mean that your post is helpful and the blog owner or admin is likely to invite you to more guest posts.
- Engagement: was your post shared on social media platforms extensively? Did it attract many comments? Readers will always engage with great content.
- Minimal back-an-forth: Minimal or no back-and-forth between the blog owner and you mean that you created great content.
3. Direct traffic
An excellent guest post will drive more traffic to your website. When web users find your guest post informative and useful, they are more likely to click the links on that post in search for more great content.
Note that when we asked blogger outreach agency, Caffeinated. They said “If you write informative, interesting posts specifically tailored to a websites audience and your bio is well-written, you’re likely to have tons of traffic to your site. Since you can easily measure traffic to your site, it becomes easier to estimate the performance of your guest posts and articles.”
4. Post shares and repost requests
A guest post that receives many shares and reposts requests is assumed to be performing better than one that receives few or no shares at all. Therefore, it’s wise to take your time to understand what makes readers share and repost content and then make sure that your guest post has those aspects.
5. Check the leads referred to your site
Another effective way of measuring the performance of your guest posts is by analyzing the leads referred to your website. If your guest post demonstrates expertise, you will attract leads to your site. You may receive a request for your services or more information about your products. Therefore, when creating a guest post, focus on demonstrating that you are an expert.
Measuring the performance of your guest posts is an effective way of estimating whether your guest posting efforts are worth your time or not. Therefore, keep an eye on signals such as traffic to your site, social media engagement, invitations to write more guest posts, and email signups.