How to Revive Dying Brands Like the Gap

Business, Lifestyle
Reading Time: 1 minute

INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently on the Price of Business show, Host Kevin Price interviewed author and speaker John Livesay about brands that are massive decline like the Gap.

How does a brand go from being hip and cool to stiff and boring? Gap clothing used to be a staple in 90’s wardrobes, but as its value continues to plummet, analysts predict the retailer will disappear. Sales expert and speaker John Livesay says Gap can be saved if its leaders go back to the basics.

“Gap has faded like a song you can’t quite remember, but in its heyday, it was closely aligned with music,” says Livesay. “Its advertisers ran pages in Rolling Stone because both brands celebrated music and freedom of expression. The “GAP” represented a ‘generation gap’ between old people and hippies seeking peace. If leaders can come back with new relevant issues, they can revitalize the brand.”

The Price of Business is one of the longest running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award winning author, broadcast journalist, and syndicated columnist. He is Editor at Large for this site.  Learn more about the show and its digital partners at www.PriceofBusiness.com.

LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE

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