Digital Marketing is one of the most important marketing mediums for businesses to reach out to their potential customers. Not only is it efficient, but digital marketing is very affordable and can be customized as per the company’s marketing budget. And the best part is, entrepreneurs and founders can easily pick up these digital marketing skills if they don’t want to spend on marketing experts at the start of their business.
If you’re an entrepreneur or founder of a business, here are a set of digital marketing hacks that you can incorporate from today to see a visible improvement in your website traffic and customer engagement.
- Have A Strong SEO Strategy In Place
Search engine optimization is one of the basic foundations on which your digital marketing activities get built. Before you venture into digital marketing, it is essential to do a thorough market research and understand who your customers are, what they are searching for online, what are the search terminologies they use to search for your product or service and their online hangout spots. Having this information will help you target the keywords that are related to your business, and build a well-planned SEO strategy to rank higher in Google.
- Don’t Ignore The Power Of Social Media
Social media is a great platform to connect with your target audience. It is especially useful during the launch and early days of your business when you need to reach out to your customers. Facebook, Twitter, Instagram and LinkedIn, all have users from across demographics and geographies. You can easily identify your potential audience and build your messaging and communication around their preferences to attract their attention to your product or service. Businesses who leverage these platforms at an early stage will see good traction at a fast pace.
- Experiment With Digital Ads
The thought of spending on advertising is scary for many. But that’s the beauty of digital ads. You can tweak your advertising budget to how much ever you want, basis the performance of the ad. And even if the ads are not performing, you can cancel it immediately, without wasting another penny. Digital ads allow you to reach out to your target audience on platforms and blogs that they frequent. This is important in the early days to get your initial traffic. An interesting ad that resonates with a viewer will definitely garner a click, even if they haven’t heard of you before.
- Affiliate Marketing & Guest Blogging
Affiliate marketing through influencer blogs and forums is also a key avenue of building authentic traffic. If an influencer from your industry talks about your product or service, there is bound to be more interest from followers of the influencers and others in this network. Building your presence of these affiliate sites and guest blogging with them is a tried and tested hack that has worked for many.
There are several other digital marketing hacks in the market, but if you’re able to focus of these 4 factors and willing to focus on these 4 points, you will get witness visible improvements to both traffic and customer acquisition.